SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. Seo is divided of 2 parts.
1.
On Page Optimization
2.
Off page Optimization
On-Page SEO Checklist:
- Always start with keyword selection, research and testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
Avoid common on-page SEO mistakes
such as:
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
Avoid spammy SEO tactics such as:
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
Off Page Optimization
1. Search Engine Submission
2. Directory
Submission
3. Social
Bookmarking
4. Article
Submission
5. Press
Release Promotion
6. Classifieds Submission
7. Blogging/posting
and commenting
8. Forum
Postings and commenting
9. Link
Exchange
10. Local
Listings & Yellow Pages
